| | | LANA LEMON DESIGN
VYBZ
Art Direction: E'lana Lemon
Brief from: Briefology/Vybz
About the project
Vybz’s branding reflects creativity, empowerment, and connection, with a vibrant purple and orange gradient palette symbolizing energy and individuality. Bold, modern sans-serif typography ensures clarity and approachability, while dynamic, neon-accented imagery highlights artist expression and innovation. The sleek, minimalist logo incorporates progress bar elements, symbolizing growth and movement, aligning with Vybz’s mission to amplify emerging artists. This cohesive visual identity extends across digital platforms, posters, and merchandise, blending intuitive design with a bold, futuristic aesthetic. Vybz bridges artists and fans, redefining independent music as a lifestyle through discovery, connection, and an immersive, community-focused experience.