| | | LANA LEMON DESIGN
Verdant
Art Direction: E'lana Lemon
Brief from: Brief_Bloom
About the branding
Verdant's visual identity blends a calming, nature-inspired aesthetic with vibrant pops of energy. The minimalist logo featuring clean typography and a leaf icon conveys a sense of balance and connection to the environment, while the dominant green and earth-toned color palette reflects Verdant's commitment to sustainable, eco-friendly practices. This grounded, nature-inspired look is punctuated by lively splashes of color, creating a dynamic visual language. The streamlined, sophisticated design elements establish a soothing, harmonious atmosphere, while the occasional bursts of vibrancy add a playful, rejuvenating spirit. Together, this mixture of calm and energy positions Verdant as a wellness sanctuary that embraces the unity of body, mind and nature through a holistic, well-balanced approach.