The "Teddy Bears Alagille Syndrome" campaign transforms the impactful "Unbearable Itch" concept for healthcare professionals into a patient-friendly experience. Using a compassionate and relatable teddy bear, this version tells a compelling story tailored for patients and families, reimagining the striking visuals to resonate with a broader audience. By maintaining the core message while softening the imagery, the campaign drives awareness and understanding of Alagille Syndrome in a way that’s both engaging and empathetic.